Information Revolutions
There are six parts:
Introduction An overview of why this work was undertaken and a brief introduction to the theoretical thinking behind the work.
Part I – Information in Prehistory relies on archaeology and ethnographic analogy to suggest how information worked in pre-literate cultures.
Part II – Writing – From Agriculture to Rome will look at the evolution of symbol systems in early agricultural settings and how they led to writing. Writing was a necessity for the rulers of city-states. Writing arose along with slavery, the marginalization of women, and war.
Part III – One Step Back Two Steps Forward? – Losing information Roman rulers had to deal with information overload – a problem that eventually made it impossible to for them to administer the Empire and caused the fall of Rome. Surprisingly, the collapse of Rome created the information freedom that led to the wealth of the West.
Part IV – The Printing Press and the Birth of the Modern Age. We owe capitalism to the printing press. This information revolution gives us a way to think about all other information revolutions. This part contains an informal model of how information revolutions work. It also examines the impact of this information revolution on women, and children, and contrasts Europe with China and Islam.
Part V – The Industrial World As new information technologies were invented and adopted, the notion of the nation-state gained prominence and information was used to make Germans, Italians and Englishmen out of peasants and aristocrats.
The electric information revolution also contributed to the Civil was and shifted the dominance of the Western world shifted from London to New York.
Part VI – The Digital World – Where to Now? What our exploration of information revolutions can tell us about today’s information revolution and how it can help us to work for a better future.
What are the implications of this type of “long view”

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This is a Mcluhanian-Toflerian analysis
May 19, 2011 @ 11:02 am
Hi Elin,
I’m a long-time subscriber to Strategy & Business and I just read your interview on long-wave theory. This was one of the best interviews I’ve read in S&B and I’ve subsequently subscribed to your blog and am now following you on Twitter. I look forward to delving into your online book.
Regards…Jim
May 22, 2011 @ 10:49 pm
thanks Jim and welcome!
May 24, 2011 @ 1:23 pm
Dr Asher Idan,
I haven’t responded to this yet since I’m not sure what to do with it. I think there are some important differences between what I am saying and what either the Tofflers or McLuhan.
The Tofflers identify 3 waves and they don’t create a model or identify patterns of the dynamics of those waves. They also have a great deal more to say about a number of things I don’t deal with.
McLuhan is much more of a technological determinist and he looks only at the impact of the technology upon the user of that technology. Therefore, he totally misses the impact on the non-user. That allowed him to say that women were not impacted by the press. If you look at “Figure and ground: information technology and the economic marginalization of women” at http://findarticles.com/p/articles/mi_m1510/is_n73/ai_11692253/ you will see that women were profoundly impacted by the press. (This will also be talked about in Chapter X)
Finally, I stress that there are choices to be made in information revolutions and those choices more than the technology per se determine who ‘wins’ and who ‘loses’ in an information revolution.
thanks!
May 24, 2011 @ 1:42 pm
Hi Elin
I liked your interview in S+B and also the view on the periods of disruption. strongly believe in what you are writing.. looking forward for your complete book.
Ravi
June 15, 2011 @ 12:17 am
The book looks fascinating. I wonder if you’ve looked at David Ronfeldt’s work, which takes a similar wave-based approach to understanding organizational forms:
http://www.rand.org/pubs/working_papers/WR433.html
I’m very interested in seeing how this book develops. CS
June 17, 2011 @ 10:10 am
I like the notion, from Ronfeldt’s, “In Athena’s Camp” that one of the important themes is organizational and organizational combined with technological, and, of course that the “winners” will be organizationally networked rather than hierarchical.
I wasn’t familiar with the paper you referenced. I’ve skimmed it and like it very much. I’d say that he doesn’t actually have a dynamic for change between the various organizational forms. I find it encouraging that his organizational forms fit nicely into my information revolutions. He skips the fall of Rome and the electric information revolution, but otherwise our theories have equivalences:
agriculture = tribe
writing = hierarchy
press = market
digital = network
If I had my ‘druthers people would read us both since I think he goes deeper and I have a better dynamic.
June 17, 2011 @ 12:57 pm